Virus of the Mind

The novel coronavirus. Coronavirus Disease 2019 (COVID-19). The first pandemic of my lifetime to virtually close the United States. With this post I hope to propose a connection between the current pandemic and a book I read last summer, Virus of the Mind: The New Science of the Meme by Richard Brodie.

Logos and marketing tools are “viruses of the mind”. Brodie is the creator of create Microsoft Word so I learned a lot of new vocabulary trying to keep up with his writing.

In 2009, Richard Brodie published this work of research investigating how cultural icons become so well known and transferred through society so quickly. The following is an incredibly abbreviated summary of the book.

In cultures, certain ideas seem to catch on and are shared more quickly than others. These ideas by definition are memes (pronounced MEEM) which is “an idea, behavior, or style that spreads by means of imitation from person to person within a culture”. This notion of meme has been hijacked by the social media culture to refer to an easily shareable image.

Image result for this is fine meme
A classic ‘meme’.
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Memes are usually rich with sarcasm.

While I read Virus of the Mind an interesting statistic caught my attention. The term ‘meme’ was first coined in 1976 in the book The Selfish Gene. 1976!

How could something so culturally relevant in 2020 have been coined in 1976? This notion leads directly into the point of this post. A true virus, or virus of the mind, starts as single unit and grows exponentially through sharing. True exponential growth is y = abx where ‘a’ is the initial amount, ‘b’ is the growth factor, and ‘x’ is time. ‘y’ is the total number of virus, or memes being circulated.

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Sharing is slow at first and then increases quickly, exponentially.
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The number of reported cases outside of China seems to nicely follow this expected exponential growth for a virus.

The images above seem to highlight the similarity between the “virus of the mind” idea of a meme spreading and the actual spread of the COVID-19 across the globe.

In my home state of Michigan, the news reports and social media feeds have been bombarded with COVID-19 information this past week. Coming to a dramatic head on March 12, 2020 when colleges and universities began to move all classes to online platforms. The closing of colleges and universities accompanied the cancellation of sporting events and group gatherings of more than 250 people. Did the growth of Google search popularity of the COVID-19 virus match the rate COVID-19 cases in the United States? No. As the graph of search result rankings below shows, the past two days have outpaced the exponential growth of the virus itself. The past two days have moved up in a near vertical jump, rather than the progressive growth of an exponential curve.

The United States Google interest seems to jump very quickly on March 12, 2020.

I believe we are currently fighting against two viruses. COVID-19 and the virus of social media hysteria. Brodie poses the question, “Will there be a mental plague?” I would offer the empty shelves of toilet paper and hand-sanitizer as evidence that as a society we are consumed by the social media plague. At our local Meijer hand-sanitizer shelves were empty while a stash of hand-soap was still available. The CDC and WHO top two recommendations for slowing the spread are washing hands with warm water and soap and social distancing. Wash with soap, not hand-sanitizer! The social media feeds are littered with empty hand-sanitizer shelves and posts warning of high hand-sanitizer costs. So which is ruling the mind of cosumers? Rational thought and scientific advice or media hysteria? COVID-19 is real and stocking up on a couple weeks of supplies does make sense. Buying a cart load of toilet paper to last through October is unnecessary and not supported by the COVID-19 timeline.

If you use this much toilet paper in two weeks, COVID-19 is a lesser worry…

In China, the numbers of survivors is now growing faster than the number of deaths due to COVID-19. The world is closing down much faster than before in an effort to “flatten the curve” and ease tension on healthcare systems. This is a global learning opportunity and I pray the positive lessons learned outweigh the damage done to families, industry, and the economy.

Protective measures help the strain on healthcare systems.

One takeaway from the book Virus of the Mind is that social media has allowed a meme to spread much faster than a typical virus. The hit rate for a popular culture meme grows much faster than something truly viral. The spike is faster and the drop-off in popularity is equally as quick. I can only hope the social media hysteria surrounding this current pandemic will drop-off as quickly as it set in.

“This too shall pass”. During this unprecedented time I hope we can all find ways to reconnect with nature, each other, and focus our energy away from the draw of media. The path of least resistance will be to settle in on the couch and binge marathons of media. Rekindle the more traditional ways to entertain while many of us have the time. Journal, sort through old collections of stuff around the house, call a friend you haven’t found the time to connect with, and the list continues for ways we can all make use of our time and resources during this pandemic shut-down.

When this has all leveled back out I predict we will see a unique divide in our population. The divide will be between those people who have worked to fill their time productively and those who have lost this time due to being consumed by factors outside of their own control. I encourage you to pursue the former and make the most you can of this unique time. Peace.

Happy Holidays!

A little poem inspired by a tradition in our family. Peace!


Welcome to the danger round,  
where everyone's a winner.

The key is clearing the prize table,
before we get to dinner.

With four cards drawn and the call card filling
there's no chance you will not win.

Unless you aren't paying attention,
lets let the fun begin!

The BINGO master pulls the ball,
the players place a chip.

No chance we'll make it through a round,
without laughter and a quip.

With each ball pulled the pressure rises,
who will the first BINGO be?

It might be me if 21 'I',
or my cousin if 13 'B'.

and the cards continue to fill.

Poor Aunt June continues on,
showing great strength of will.

The game winds down
and the desserts come out.

Bringing us back
to what today's about.

Having fun together
makes the time move by so fast.

The games may change, the location too
but the love will forever last.

BIOLOGY- A Love Poem

Last week I posted about finally finishing my children’s book “Have you seen my charger?” . This week I would like to share a little poem from my Nana.

Betty Gaskell (Fluegge) was my Nana. My maternal grandmother and I miss her dearly. Nana had many gifts, but did not always show them off. I am not sure if this was humility or a lack of confidence, but I do know she was a far better artist and poet than I would have known. Had I not overseen her drawing later in her life at a 4th of July celebration, or had my mom stumble across this poem after her passing I am not sure some of her skill would have ever been shared. Maybe she wanted to stay private, but I think it is too good not to share.

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I Wrote a Children’s Book!

It took a couple years of intermittently working to write the story, find an illustrator, find a way to publish, and then get the courage to finalize the project. I am excited to share that my first book is complete! Physical copies have arrived and Print On Demand (POD) is available for ordering your own copy.

So what is the story!?

While visiting with family in northern Michigan people kept losing track of their phone and tablet chargers. It started to feel as though each time we sat down together someone was asking, “Have you seen my charger?”. I felt compelled right then to grab a pad of notebook paper and start rhyming out lines to go along with the situation taking place. It is becoming a question asked more often, “Have you seen my charger?”. Common replies seem to be “No”, “Yes, on the counter”, or “Where did you leave it last?”.

As the lines started to flow out and family members kept adding their own input, a short story was quickly developing. For the character in the story the search for a charger takes them on a journey. In searching, they find something even more valuable than the charger they were looking for in the first place.

After several tweaks and edits to the manuscript “Have you seen my charger?” is more than just a common question, it is also the title of my first book.

How can you get your own copy? Great question! There are two main options for purchasing your own copy. Book Baby’s BookShop and Even searching for the book, or my name, on Amazon boosts the status of the book. Please consider at least giving it a search or clicking the Amazon link.

BookShop sends 50% of the sales back to the author.

Amazon sends 13%. Amazon does have a much larger reach and you could add the book onto an order quite easily.

The price is actually set below the BookBaby suggested price. I would go even lower if the cost of printing allowed since I think the message of the story is worth spreading.

There are several people I will not be able to thank enough for helping this all finally come together, but I will try.

Illustrator Tracy Burnett took the manuscript and ran with it, really bringing the words to life. I am very thankful for her willingness to take a chance on the story and work through all my short-comings as someone publishing their first book. I asked a lot of Tracy and she helped make it work. Without her there literally would not be a physical copy of the story.

My family. I am blessed to have two loving families to belong to. A big thanks to the Skalecki/Haggerty side for inspiring this situation. A big thank you to the Johns family for building my confidence to continue after the initial story was written.

A special thank you to my wife and kids for listening to the story and helping with feedback. Also thank you for patience as a “quick project” stretched into multiple hurdles to overcome and a lot of new learning taking place. Also, thank you for believing in the book enough to self-publish. Another spot which could have stopped the process, but I am thankful the book is now complete.

Thank you to Kevin Kammeraad for meeting up with me at Panera Bread and encouraging a complete novice like me to find an avenue to create a finished book.

Thank you to my teachers. I recently found a few papers I had written in high school… I would say looking back that writing is not necessarily a natural gift, but I know I would lack an ability to express my thoughts through writing without their guidance. This includes my colleagues as an educator. Several of you have encouraged me to “do hard things” or build my skill set.

The process from notebook in a cabin living room to printed book was riddled with obstacles to overcome. Perhaps another blog post will help explain how each these challenges added meaning to the project overall. Peace.

Singing and Swinging: What to do when you lose your way

Have you ever felt ‘off’? Things you used to do with ease seem to take a lot of focus and effort. Or you are going through the exact same motions as before, but you don’t feel fulfilled like you used to. As much as you try to get out of a funk, nothing seems to get you back to where you know you belong. No matter how many times you try to recreate Unique Life Feels (ULFs), it seems you are not able to feel what you once did.

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Posted: A Nature Poem


I sit. I Listen.
I allow silence to surround.

With winter fading and spring awaiting,
no leaves on tree or ground.

With little wind the forest rests,
and invites me to do the same.

I close my eyes and rest as well,
and let the woods reclaim.

With mother nature all around it’s easy to let go.
Of all my stress and worry, right now I do not know.

And as I sit and listen to the stillness of the breeze,
my focus shifts to “Posted” signs, stapled to the trees.

They rustle and they rattle and break the peaceful quiet.
We have broken nature, though society denies it.

Nature is the great inventor of what was and is to come.
While we continue to abuse her, we become more numb.

What can a single soul like me do to help amend?
Certainly not turn away, ignore, or just pretend.

Nature needs us more than ever, this I truly know.
Our gifts alone can help or harm, destroy or let regrow.

Remove the “Posted” from the land, and also from your mind.
Nature is here to be protected, not destroyed by humankind.

I sit. I listen. I think of what could be.
For nature has already given all needs for you and me.

Back to Basics Entertainment

Last week in The Grand Rapids Press I found it interesting to find two articles which seem to pivot around the same idea. Article #1 titled “These toys can help kids have healthier minds, bodies” was written by a Harvard Health doctor and the list of toys to help a child’s mind includes: Blocks, drawing materials, dollhouses, cars, play kitchen, dress-up clothes.

For those of you who read this list and said “yeah right, any child would get bored with these.” you are not alone. Dr. McCarthy admits boredom might be the result of some of these toys, but she also points out that boredom might be a key piece to breeding creativity. “If they are constantly entertained, they will never learn to entertain themselves, and they will miss out on important opportunities to create and explore.”

Now just a few pages later in the same edition of The Grand Rapids Press is the article titled ” ‘Fortnite’ addiction is forcing kids into video-game rehab”. Whoa. In this article Jef Feeley and Christopher Palmeri give a laundry list of issues with kids being hooked into gaming, specifically Fortnite.

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